Ken is the founder of Confidant. A tiny but mighty ad shop in Nashville doing Global work. The most under-talked about agency in the south. Ken likes to do great work and keep it moving. Mark of a great leader.
We worked together at Confidant, just before Covid pulled me into a long sabbatical from the industry. At that point, I had stepped away from traditional branding to focus on social impact work. But at Confidant, I tried again - taking swings at big brands.
When I was there, I started asking a different question. Could we bring that same empathy into mainstream brands like Sony? What if we approached them with the same earnestness that i was bringing to these social impact companies?
We made a film for Sony that honored the creative community. We worked with Birchbox and used it as an excuse to talk about self-care. A lot of what we made came from that place. Honest. Earnest. Trying to make something that meant a little more than it had to. We even got to remix a Stevie Wonder classic with Haley Cyrus.
This conversation feels like a continuation of that. We talk about change. The kind happening across the advertising industry, and the kind that comes with getting older and kids growing and life happening.
We even get into what a ten-year plan might look like, shifts in his business, evolving his partnership with the PR wing of his agency. There’s some dreaming here. Some wandering too. But at its core, it’s just a real conversation between friends.
